Qestions Assignment Example | Topics and Well Written Essays - 250 words

Qestions - Assignment Example Likewise, the major ethical issue involved was once it was determined that Hawley and Hazel had a highly racially offensive product how Colgate would seek to deal with such a problem in its very large domestic US market. As is usually said – hindsight is 20/20; however, it is the opinion of this student that seeking to demand that Hawley and Hazel discontinue and/or rebrand the product immediately or risk termination of the partnership should have been engaged upon as a means of ameliorating the damage that would be done to the domestic market based upon the negative reaction of many civil rights groups etc. 3. Is it possible for Colgate and Hawley and Hazel to change the toothpaste’s advertising without sacrificing consumer brand loyalty? IS that a possible reason for Colgate’s not responding quickly to domestic complaints? Ultimately, the answer to the first question is yes. Regardless of how ingenious a marketing rebranding strategy that could have been engaged with, a certain level of loss would doubtless have been realized and other competitors would have greatly benefitted from such a rebranding. Moreover a rebranding requires a large amount of up front funding in addition to the necessary losses that would be exhibited upon brand loyalty. As a function of weighing this level of necessary loss, Colgate opted for merely hoping to ride out the storm; however, as this did not happen, Colgate made a very cost miscalculation. In the end, a â€Å"no management rights† clause was most certainly not the right decision for Colgate. Due to the fact that once the Hawley Hazel toothpaste debacle came to light Colgate had little if any leverage to seek to force a change in branding from the firm it had allied itself with. A far better approach, if the firm had still been set upon a â€Å"no management rights† clause would have been for Colgate to perform a very thorough analysis of

Characterization of clytemnestra. I will need the works cited Essay

Characterization of clytemnestra. I will need the works cited - Essay Example As a talented playwright, Aeschylus skillfully reversed her roles to those of male characters in ancient Greece. Apart from been depicted as an authoritative and dominating woman, she is also depicted as vengeful wife and a troubled wronged mother. Due to hear strength, she skillfully and willfully gains her success of revenging against her husband. Aeschylus used her as symbol of versatility and courage within the male dominated Greek society, since it was very hard for a woman of time to exhibit such influence and authority. A character like Clytemnestra’s requires clever and calculated handling especially when one reflects on the play’s setting of Greek society in mind hence Aeschylus must have developed her with a lot of skill. She is introduced to the reader, following her husband’s murder of Iphigeni, her daughter. Agamemnon, her husband had sacrificed Iphigeni to goddess Artemis so as to have favorable winds in the journey to troy. The sacrifice greatly angered her and she made a decision to revenge upon her husband’s return. Later on, she succeeds in her revenge by killing her husband and his concubine, Cassandra. The elder see her as untrustworthy but had not suspected she would go ahead to murder her husband. She talks using plain words that have very deep hidden meaning to the individuals around her (Winnington 133). Her courage is depicted when she alludes to undertake the murder plan without fearing being detected. In fact, her character is so strong that, only the audience can easily read her motives. Clytemnestra is portrayed as a cunning woman. She managed to coax Agamemnon into submission. Her hopes in requesting him to walk over the rich purple tapestries is get support of the angered gods in her murder plan. She manages to convince him to accept her offer by cunningly challenging him to prove his manhood. In this case, she actually calls him